Privacy Policy

Last updated: November 25, 2025

 

Willow & Spoon LLC (“we,” “us,” “our”) operates this website and online store, including all related content, features, tools, products, and services (collectively, the “Services”). We are powered by Shopify Inc., which provides the underlying e-commerce platform. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you interact with our Services.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

“Personal information” means information that identifies, relates to, or can reasonably be associated with an individual. We may collect the following categories of personal information:

 

A. Contact Information

•       Full name

•       Billing and shipping address

•       Telephone number

•       Email address

 

B. Payment & Transaction Information

•       Payment card details (processed securely by Shopify or other payment processors; we do not store full card numbers)

•       Transaction amounts

•       Order history

•       Returns, refunds, exchanges

 

C. Account Information

•       Username and password

•       Security credentials

•       Preferences and saved settings

•       Information received from third-party login providers (e.g., Google, Facebook), such as your name, email address, and profile identifier, when you choose to sign in using those services

 

D. Device & Technical Information (collected automatically)

•       IP address

•       Browser type and version

•       Device type

•       Operating system

•       Network identifiers

•       Shopify and analytics cookies

•       Pages viewed, time on site, referring URLs

 

E. Usage Information

•       Items viewed or added to cart

•       Wishlist activity

•       Shopping behavior

•       Interactions with emails or marketing messages

 

F. Communications

•       Messages sent through contact forms or email

•       Support inquiries

 

G. Inferences

•       Product interests

•       Shopping preferences

2. How We Collect Personal Information

We collect information from:

 

Directly from You

When you create an account, place an order, contact us, or otherwise provide information.

Automatically Through Cookies & Tracking Technologies

Including through Shopify, Google Analytics, and email marketing tools. These track browsing behavior, device data, and purchase activity.

From Service Providers

Such as Shopify, payment processors, email marketing platforms, and shipping carriers.

From Advertising & Marketing Partners

For retargeting and performance measurement.

From Third-Party Login Providers

When you sign in using a service like Google or Facebook, we receive basic profile information (such as your name and email address) from that provider. We do not receive or store your password for those services. Your use of those login services is governed by their own privacy policies.

3. How We Use Personal Information

We use your information to:

•       Operate and fulfill the Services

•       Process payments and shipments

•       Provide account functionality

•       Handle returns and exchanges

•       Improve site performance

•       Send marketing and advertising

•       Detect fraud and enhance security

•       Provide customer support

•       Comply with legal requirements

 

Automated Decision-Making

Shopify may use automated fraud screening systems to detect risky transactions.

4. How We Disclose Personal Information

We may disclose information to:

•       Shopify (store hosting, analytics, payments, fraud detection)

•       Payment processors

•       Shipping companies

•       Email marketing providers

•       Advertising partners

•       Legal authorities when required

•       Successors in a business transfer

5. Cookies & Tracking Technology

We use cookies, pixels, and tags for:

•       Essential site functionality

•       Analytics

•       Personalization

•       Advertising

 

Tools may include Shopify analytics, Google Analytics, Meta Pixel, and email tracking.

You may manage cookies in your browser or via our site’s cookie banner.

6. Data Retention

We retain data as needed to operate the Services:

•       Order records: 7 years

•       Marketing data: until you unsubscribe

•       Account data: until deletion or inactivity

7. Your Privacy Rights

Depending on your location, you may request:

•       Access

•       Correction

•       Deletion

•       Portability

•       Opt-out of sale/sharing (we do not sell personal data)

 

EU/UK users have additional GDPR rights.

8. International Transfers

Your data may be processed in the U.S. or Canada. Shopify uses Standard Contractual Clauses for international transfers.

9. Security

We use SSL encryption, PCI-compliant payment processing, Shopify’s secure infrastructure, and other safeguards. No system is perfectly secure.

10. Children’s Privacy

We do not knowingly collect data from minors. If a child submits data, contact us to request deletion.

11. Changes to This Policy

We may update this Privacy Policy. Changes will be posted with a new “Last Updated” date.

12. Contact Us

Willow & Spoon LLC

16w485 S Frontage Rd

Ste 110

Burr Ridge, IL 60527

United States

Email: contact@willowandspoon.com